The Merchant Of Venice Portia free essay sample

The Merchant Of Venice: Portia # 8217 ; s Suitors Essay, Research Paper Compare and contrast Portia? s three suers, analyzing their charactersShakespeare high spots three of Portia? s suers, the Prince of Morocco, the Prince of Arragon and Bassanio. He does this to rise dramatic tenseness, as these three work forces are the most of import campaigners to win Portia? s manus in matrimony. They reveal the contents of the three coffins and their different characters every bit exposed as being proud, vain and low. They besides emphasise the racial biass of Venice a topographic point where many races clash. Their attitudes towards the coffins and their picks indicate what their character is like. This essay will compare and contrast the three suers and will research how Shakespeare influences the audience? s attitudes towards the three work forces. The Prince of Morocco is the first suer of the three suers we are introduced to. We will write a custom essay sample on The Merchant Of Venice Portia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page His first line is, ? Mislike me non for my skin color? ( Act II Scene I ) He is dying to counterbalance for the coloring material of his tegument. He shows himself to be ashamed and insecure. However his character is proud because after he comments on his tegument coloring material he proceeds to support it and boasts about himself, ? # 8230 ; this facet of mine/ Hath fright? d the valiant? The best regarded virgins of our clime/Have lov? d it excessively # 8230 ; ? ( Act II Scene I ) He challenges Portia to compare his blood with the whitest of work forces to see whose is the reddest. ? Bring me the fairest animal? And allow us do scratch for your love/ To turn out whose blood is reddish, or mine. ? ( Act II Scene I ) This would be a manner to propose that Morocco was every bit baronial as any white adult male was because ruddy blood signified bravery and virility. A batch of accent is placed on Morocco? s skin coloring material. His tedious addresss full of false and excessive congratulations makes him sound insincere, ? ? all the universe desires her ; /From all corners of the Earth they come, / To snog this shrine, this mortal external respiration saint: ? ( Act II Scene seven ) In contrast his issue is short and dignified, in entire disparity to his entryway and long addresss before taking a coffin. ? ? I have excessively griev? d a bosom /To take a boring leave: leave also-rans part. ? ( Act II Scene seven ) This indicates he does non easy accept licking. He explains his ideas on each of the coffins as he reads the letterings on them. He says the lead coffin is non deserving guessing everything for and rapidly dismisses it. When he comes to the Ag coffin he remarks, ? Thou dost deserve adequate and yet enough/May non widen so far as to the lady: ? ( Act II Scene seven ) . He exposes his secret fright that he does non merit Portia. He considers silver non to be expansive plenty for Portia and dismisses this coffin besides. He settles upon the gold coffin believing that? what many work forces want? describes Portia. His pick can be explained by the fact that it is merely his royal blood and his luck that lends him regard from the people of Venice. His wealths are really of import to him. From this we can state that Morocco represents animal love, a desire for physical pleasances as oppose to those of the head. This means Morocco Judgess on outward visual aspects. The citation, ? All that glitters is non gold? befits his character which is insecure and shoal. The 2nd suer is the Prince of Arragon whose entryway unlike Morocco? s is non pre-empted by any remarks from Portia. His haughtiness and pride are shown through his pick of coffin and his reaction to taking the incorrect coffin. He remarks on the lettering of gold coffin, ? ? I will non leap with common spirits/And rank me with brutal multitudes. ? ( Act II Scene nine ) and believing gold was excessively common for him he arrogantly discards it. He does non even halt to contemplate the lead coffin stating merely that it would hold to look more attractive for him to guess anything for it. The Ag coffin is the 1 that entreaties to him the most because he feels that no one deserving should travel unmerited. His haughtiness leads him to presume that he is worthy of Portia. Before he opens the coffin he says, ? I will presume dessert? ? . His reaction when he finds that he was unsuccessful besides highlights his haughtiness because he is so incredulous and can non believe this is go oning to him, ? Did I deserve no more than a sap? s caput? / Is that my award? Are my sweets no better? ? ( Act II Scene nine ) . He is so chapfallen that one could experience sympathy for him. But he gracefully accepts his destiny and makes a dignified issue, ? I? ll maintain my curse, /Patiently to bear my wroth. ? ( Act ii Scene nine ) . His pick indicates that Arragon represents love controlled by mind because from his point of view taking the Ag coffin was the obvious and right pick. He was blind to his ain pride. Bassanio is the last of the three suers and since he has appeared several times throughout the drama before the audience know him rather good. He is portrayed as neither proud nor chesty but shows himself to be nervous around Portia bespeaking he may be inexperienced with adult females. This contrasts with the attitudes of the other two suers, as they are full of ego. Their purpose amongst others is to do Bassanio appear virtuous. He is important and by far the most of import of the three suers because Portia really displays involvement for him. He besides receives a good study from the courier at the terminal of Act II Scene nine before he enters unlike the other two suers. He receives better intervention than the other two suers do. Portia dramas music in the background possibly to quiet him and comfort him into the right frame of head so that he may take right. She besides tries to detain him in taking the trial, ? ? for, in taking incorrect, /I lose your company: ? ( Act III Scene two ) . But he says? Let me take ; /For as I am, I live upon the rack? demoing himself to be an impatient and tortured lover or possibly dying to put claim to Portia? s luck. His long addresss before taking the coffin are excessively intense. He does nevertheless do some good points and he centres on the stating, ? wear? T justice a book by its screen? . He talks about faith, cowardliness and beauty. He says how one could explicate off evil actions by mentioning scriptural quotation marks, in consequence concealment behind faith. ? ? In faith, What damned mistake, but some sober brow/ Will bless it and O.K. it with a text? ( Act III Scene two ) On cowardliness he comments that work forces could give marks externally that they were brave but on the interior they were cowards. He besides mentions beauty and how the individual who wore the most cosmetics was the least beautiful. He mentions that head coverings could conceal things and gull even the wisest people and the illustration he gives is a beautiful scarf hides a dark face. This contrasts straight with the other two suers because they are mercenary and justice by outward visual aspects. These wise words and besides the fact that he has nil to lose and everything to derive leads him to take the lead coffin. ? ? 1000 meagre lead, / Which instead menace? nest than dost promise nothing, / Thy lividness moves me more than fluency? ( Act III Scene two ) His reaction to taking the right coffin is merely enraptured and he is ecstatic. His burbling congratulations and efforts to sound sincere fail and do him sound insincere. Shakespeare influences the audience? s attitudes towards the three work forces in the manner that he presents them. The fact that Bassanio receives a good preemption gives the audience a good feeling of him. However, Arragon receives none and Morocco receives a racialist comment before he enters and besides after he has left. Who they are influences the audience excessively, the Prince of Arragon and Morocco are supposed to be viewed as amusing characters. As at the clip, England was at war with Spain, Arragon is a instead uncomplimentary stereotype of a typical Spaniard. His haughtiness and his failure in taking the right coffin would hold been amusing to an Elizabethan audience. Besides some may happen the drama on words with his name? Arragon? and? Arrogant? besides diverting. The same is for Morocco who is jeered at for his tegument coloring material. Bassanio nevertheless is portrayed more favorably, he is a Christian, a Venetian and non proud or chesty. The manner Portia reacts to them is instrumental in act uponing the audience? s sentiments of them. When Portia picks on a mistake of a suer it is pounced upon by the audience and when Portia is happy with a suer ( that is Bassanio ) so the audience besides begins to wish him. The audience? s chief concern is that heroine of the drama is happy with whichever adult male she marries. Shakespeare has a batch of influence over the audience since it is he who decides how to show the characters and whether to do their personalities likeable or non therefore plays with the ideas of the audience. 357

The conflicting responses, which the character of Shylock provokes in the audience Essays

The conflicting responses, which the character of Shylock provokes in the audience Essays The conflicting responses, which the character of Shylock provokes in the audience Paper The conflicting responses, which the character of Shylock provokes in the audience Paper Essay Topic: Play Written sometime between 1596 and 1598, The Merchant of Venice is classified as both an early Shakespearean comedy and as a problem play; it is a work in which good triumphs over evil, but serious themes are examined and some issues remain unresolved. In the play, Shakespeare wove together two classic folk tales, one involving a vengeful, greedy creditor trying to take a pound of flesh, the other involving a fight for the hand of a rich princess with a correct choice among three chests and thereby winning his companion. Shakespeares writing of the first tale centres on the Jewish moneylender Shylock who seeks a literal pound of flesh from his Christian opponent, the generous, faithful Antonio. In Shakespeares A Merchant of Venice, the character Shylock provokes conflicting responses in the audience. Throughout the play, Shylock is portrayed as being a greedy, malicious and bitter man, who is hated for his religion and his money lending. However, the audience is still able to recognise an injustice in the way he is treated. Shylock is shunned from society, principally because of his Jewish background. Therefore, the audience have conflicting feelings towards the character. Shakespeare achieves this effect through varying language techniques and dramatic devices. In this essay I will be looking at the different perceptions of Shylock and how Shakespeare controls them in order to answer the question; is Shylock a victim or a villain? The audiences perceptions of Shylock vary dramatically throughout the play. For example, Shakespeare portrays Shylock as being racist, selfish, profane and without integrity in Act 1 Scene 3, during Shylocks aside. Shylock tells the audience: I hate him for he is a Christian. This quote shows Shylock as being racist. Another quote from the aside shows the character as being without integrity: If I can catch him once upon the hip, I will feed fat the ancient grudge I bear him. This quote also shows him as being grudge bearing, ruthless and unforgiving. Passages such as this aside give the audience the perception that Shylock is the villain of the play. Shylock is petty in his hatred of Antonio, and this gives the audience a bad impression of the character. However, the audiences opinion of Shylock changes as the play continues. For example, the audience take a more sympathetic view to Shylock in Act 3 Scene 1. Shylocks To bait fish withal speech is a pivotal moment in the play, and subsequently, is pivotal to the audiences perceptions of Shylock. The speech shows Shylocks sensitive side and sways the audience into thinking that he has reason to be embittered and that perhaps Antonio, plus the other men on the Rialto are the villains of the play, and Shylock is indeed a victim. Certain quotes from the play, such as the comparisons between Christians and Jews: If you prick us, do we not bleed and fed with the same food, hurt with the same weapons are particularly powerful moments in the speech and appeal massively to the audiences empathetic side. Overall, the audiences perception of Shylock swings from dislike to sympathy, and from contempt to understanding. Therefore, throughout the play it is hard to suggest whether Shylock is a victim or a villain. During Shakespeares time, anti-Semitism was very prominent. Christians hated Jews for their religious backgrounds and principally, the Jewish role in the death of Jesus Christ. Because of this hatred, many Jews were shunned from society and discriminated against because of their religion. For example, when a Portuguese Jew called Roderigo Lopez was accused of plotting to kill the Queen. During the trial, Lopez was called worse than Judas himself and of a religious profession fit for any execrable undertaking. However, far worse, the Judge himself referred to Lopez as that vile Jew. In The Merchant of Venice Shylocks character reflects the feelings harboured towards the Jews at the time. In the play, Shylock is not allowed to prosper and is particularly denied by Antonio, a wealthy Christian. It is this rivalry between Shylock the Jew and Antonio the Christian that provides the spine of the play. In my opinion, Shakespeare used this rivalry to write the play and in turn highlight the prejudice that was very strong at the time towards Jewish people. Speeches and sections of the play, such as Shylocks speech To bait fish withal portray the message that the Jews are spurned by society, however, they also ask the question of why the Jews are hated when there are so many similarities between Jews and Christians? Therefore, I suggest that Shakespeare wrote the play to educate the audience about Jewish people and how they should not be discriminated against because of their beliefs. The relationship between Antonio and Shylock is very heated. This is highlighted in Act 1 Scene 3 when the bond is agreed between the two. Both men dislike each other and compete intensely for they are both in the money lending trade. Moreover, their hatred runs deep due to their conflicting religions. Antonio is a Christian, and Shylock is an orthodox Jew. My first impressions of Shylock are that he is a shrewd businessman with a ruthless attitude. He is strong willed and determined. I also see him as being bitter and resentful. This opinion is based on Act 1 Scene 3, when Shylock agrees the bond with Antonio. This is apparent throughout the scene and is portrayed by the way Shylock is running the situation. He makes it clear that he is in control and the bond is made to seem far more important to Antonio and Bassanio than it is to Shylock. This is a dramatic device used by Shakespeare that is used to create an image of Shylock. Quotes such as: Three thousand ducats I think I may take his bond show Shylock as being care free about a very large sum of money. Words such as may show that it is not necessary for Shylock to take his bond and consequently, he is in control. This, coupled with the characters demeanour throughout the scene paints the picture that Shylock is very clever, wily and assured with his finances. However, Shylocks aside in this scene conveys to the audience that all is not what it seems; Shylock is acting cool about the bond so as to seem carefree. The aside shows Shylocks darker, far more cynical side. As aforementioned, he speaks of his contempt for Antonio as he is a Christian, and perhaps more importantly, he is a moneylender, who charges no interest on his loans, therefore is Antonio is strong competition to Shylock. Because of this rivalry and the hostility between the two men, either would take delight in having any hold over them. The fact that Shylock has this bind in the early stages of the play tells the audience that he is a villain because he has control over another man once the bond is sealed. Moreover, Antonio is a gentleman and is seen as the hero of the play; therefore, his enemy Shylock must be the villain, particularly if he has a hold over Antonio that could threaten his life. Act 3 Scene 1 is a very instrumental part of the play when answering the question; is Shylock a victim or a villain? In this scene, Shylock reports the loss of his daughter to Solanio, Salarino and consequently the audience. Shylocks daughter, Jessica, has fled Venice and Shylocks care with Lorenzo and all of her fathers wealth. This clearly angers Shylock, however this anger is furthered due to Lorenzos religious beliefs he is a Christian. Shylock and his daughter are Jewish, the fact that Jessica should run away with someone who is not of Jewish background enrages Shylock. This is particularly the case as Jessica ran away with a Christian she ran away with someone whose religion had caused her father so much indiscretion and humiliation. In this scene it is ambiguous as to whether Shylock cares more for the money he has lost, or for the loss of his only daughter. For example, quotes such as: I say my daughter is my own flesh and blood show that Shylock is distraught over the abandonment subjected to him by his daughter. Jessica was all Shylock had, and for her to leave him must have been both deeply hurtful and angering. However, there are many quotes further on in the scene when Shylock is discussing his daughters plight with Tubal, who had been searching for Jessica that suggest otherwise. For example: I would my daughter were dead at my foot, and the jewels in her ear: would she were hearsd at my foot, and the ducats in her coffin this quote is a perfect example of how materialistic Shylock is and how he cares more for his money than for the one person in the world he had a real connection with. This quote in particular shows Shylock, as being a villain, as the audience would find it hard to relate to a man who wishes his own daughter be dead, let alone sympathise with such a person, no matter what has brought this wish to his mind. The language used here is extremely vivid. For example, I would she were hearsd at my foot, and the ducats in her coffin. Words such as coffin and hearsd are excellent expression used to really paint a picture in the audiences mind of Shylock being a heartless murderer. Shakespeare makes it this way so as to create a sense in the audiences mind of Shylock stood over his daughters lifeless body, with his riches returned to him. The effect of this on the audiences opinion of Shylock is that of Shylock being ruthless and overwhelmingly materialistic. Consequently, Shylock is seen as a terrible villain. This negative side to Shylocks character is also highlighted in Act 2 Scene 8, when Salanio speaks of how Shylock reacted to his daughters renunciation. Salanio quotes Shylock as saying: A sealed bag, two sealed bags of ducats, Of double ducats, stolen from me by my daughter, And jewels, two stones, two rich and precious stones, stolen by my daughter: justice, find the girl, She hath the stones upon her and the ducats. This quote shows how Shylock is frenetic about the loss of his daughter; however, he is inconsolable over the taking of his wealth and possessions. This shows Shylock to be obsessed by money, and greedy and selfish in his pursuit for wealth. However, half way through Act 3 Scene 1, Shylock has an infinitely poignant speech in which he outlines the prejudices faced by him. This speech confuses the audience over whether Shylock is a villain or a victim. In this speech beginning To bait fish withal Shylock outlines the prejudices facing him and how they have embittered him. This speech appeals to the audiences sympathy and makes the issue as to whether Shylock is a victim or a villain clouded. During the speech, Shylock compares the similarities and differences between himself and Antonio. When explaining why Antonio has shunned him he says: I am a Jew. This is a massively important moment in the play. Here, the audience is at the point where they are most sympathetic for Shylock as he argues that the reason as to why he has been treated badly is simply for his religious beliefs. Shylock is seen as the victim of racial discrimination, which in modern society is seen as utterly disgraceful. Shakespeare then continues to put forward Shylocks case against Antonio by using many figurative language techniques. For example, vivid imagery is used throughout the speech and this is highlighted by quote such as: I am a Jew. Hath not a Jew eyes? Hath not a Jew hands, organs, dimensions, senses, affections, passions Here repetition is also used to highlight the fact that aside from their religious backgrounds there is nothing palpably different between Shylock the Jew and Antonio the Christian. Repetition is also used further on in the speech: fed with the same food, hurt with the same weapons, subject to the same diseases healed by the same means, warmed and cooled by the same winter and summer as a Christian is. This quote is an excellent example of the fantastic imaginary and persuasive language used by Shakespeare. In this quote the audience is on the side of Shylock, the audience realises that he is a victim of racism and can be forgiven for his misdemeanours. This forgiveness is strengthened by Shylock furthering his argument in a far more forceful way as Shakespeare writes an air of defiance into Shylocks persona: if you prick us do we not bleed? If you tickle us do we not laugh? If you poison us do we not die? And if you wrong us shall we not revenge? This quote in particular shows that Shylock, and the entire Jewish race are but only human and in almost every way similar to their Christian counterparts. This has the effect on the audience of thinking that if Shylock is not entirely different from the men on the Rialto and Antonio in particular, why do they hate him so? Shakespeare created this speech for the character to enthral the audience by creating two characters who oppose each other and who the audience can identify with. However as an alternative interpretation, I also believe that Shakespeare created this speech for the audience to give a voice to the Jewish community and perhaps give them a chance to persuade the Christian community to understand that Jews should not be discriminated against because of their beliefs, nor should any religious community. Shakespeare, in my opinion was not a racist man, nor was he afraid to shock an audience. I believe that Shylocks speech was designed to both add weight to the conflict between the two men and consequently the two religions and to add weight to the Jewish plight, which in the days of A Merchant of Venice was met with more than a little trepidation. Whilst the speech uses varying technical devices in order to enthral the audience in Shylocks plight, the language of the speech can be very ordinary. The language still naturally holds a Shakespearean tone and rhythm, however many sentences are distinctly colloquial. Shakespeare uses this effect in order to make the character seem human. This will help the audience to relate to Shylock. This, in turn, will encourage the audience to continue to question whether Shylock is indeed a victim or a villain, which will interest them further in the play. The structure of Act 3 Scene 1 is crucial as to whether the audience sees Shylock as a victim or a villain. The structure is worked so as Shylock is seen as a victim one minute and a villain the next. For example, Shylock is seen as a victim in his speech To bait fish withal yet is seen as a villain just minutes in the play later when he is conversing with Tubal about how Antonio has suffered misfortune with his fleet of ships, and is therefore subject to Shylocks clauses as written in the bond. When Tubal explains Antonios disposition to Shylock, he responds by saying: I am very glad of it, Ill plague him, Ill torture him, I am glad of it. This quote shows the villainous side to Shylock in full light. Shylock is cheered by the news of Antonios loss and looks forward to taking his pound of flesh without haste. This structure is one of the main reasons as to why it is unclear to the audience as to whether Shylock is a victim or indeed whether he is a villain. After Act 3 Scene 1, the audience will be unsure as to whether Shylock is a victim or a villain. Shylock will be seen as a victim of racism due to his speech to bait fish withal and how the Christians scorn him, for example the rudeness shown to him by Salario and Salarino in the scene. The audience will also feel sympathetic to Shylock, as the one person in the world he thought he could trust in has abandoned him with almost his entire wealth. However, the audience will also be aware that the character is materialistic, as shown by his response to his daughters fleeing. The audience will also feel that Shylock is viscous and a coward by how he is delighted by the news that Antonio must take the forfeit as written in the bond and Shylock can take a pound of flesh from him. These conflicting responses, coupled with the structure of this particular scene will make it impossible to decide whether Shylock is definitely a victim or definitely a villain. Another scene that contributes particularly to answering the question: is Shylock a victim or a villain? is Act 4 Scene 1 (the court scene). In this scene, Shylock is questioned as to whether he is certain he wants to take his bond, and with it Antonios life. This scene is very dramatic, however, the audience would be relaxed as they would expect Shylock to give in to the pressure placed on him and not take his bond, the audience expects Shylock to show mercy and not be the villain that he seems to be. However, this is not the case until Shylock is forced into negotiating the bond. It is necessary for Shakespeare to not allow Shylock to show mercy to Antonio, as this would be what the audience expects, which of course would make the outcome of the play rather predictable. Instead, suspense is maintained through Shylocks relentless demand of a pound of Antonios flesh. While the audience expects Shylock to capitulate, he does not. This begins to make the audience unsure of the outcome of the play and makes them anxious as to whether the hero, Antonio, will suffer the unthinkable. Portia also maintains suspense. Bassanios new love is acting as a lawyer for Antonio. She is particularly intelligent and is well aware that there are circumstances in the bond that mean Antonios life will ultimately be spared. However, she does not make these legislations known to the court for some time. She does this in order to give Shylock the opportunity to prove that he is not an unforgiving man by sparing Antonios life and by doing this suggesting that he is misunderstood and mistreated by the Christians. Portia waits right up until Shylock is preparing to plunge the knife into Antonios waiting torso before declaring her knowledge: Shed thou no blood, nor cut thou less nor more but just a pound of flesh: if thou takst more or less than a poundthou diest, all thy goods are confiscate. After Portia has declared this, the suspense is cleared. Shakespeare delivers this scene wonderfully, as the audience are certain that Shylock will surrender, until the knife is almost thrust into Antonios chest and Portia prevents the Christians death. The suspense is maintained throughout, and the audience are still unsure as to whether Shylock is a victim or a villain, which keeps them eternally interested in the play. A variety of dramatic devices are also used in Act 4 Scene 1. For example, the structure of the scene is used as a dramatic device. The scene is littered with long, drawn out speeches, made by the varying characters, particularly Shylock as he argues his case, and by Antonio who protests his innocence. The Duke and Portia also have large parts to play in this scene. The different characters tend to speak in turn throughout the scene, as one would expect from a court scene. This creates the sense of an argument. This coupled with some strong points from each corner make it very hard for the audience to conclude as to who is in the wrong. However, the underlying consensus will be that Antonio does not deserve to die for his misdemeanours. This argumentative structure is particularly prominent towards the beginning of the scene. Firstly, the Duke states the case against Shylock and for Antonio, with a speech that is centred on appealing to Shylocks guilty side, and is designed to make him see sense. The speech has a tone of superiority, even at a time when humility would be well advised, as Shylock holds al the cards. The very last line of the Dukes speech highlights this aloofness, when he spits: We all expect a gentle answer Jew. This quote is hugely effective in making the audience sympathetic towards Shylocks cause, as the reference to Shylocks religious beliefs are completely irrelevant to the running of this trial. Following this, Shylock has his chance to speak and does so by insisting that he will secure his bond, and take a pound of Antonios flesh: And by our Holy Sabbath I have sworn to have the due and forfeit of my bond. After both sides have stated their cases, the argument becomes more frantic with the characters remaining stubborn and continuing their argument in short bursts. For example, Bassanio argues with Shylock, suggesting that Shylock is inhumane with rhetorical questions, such as: Do all men kill the things they do not love? It is short and well-timed phrases or questionings such as these, which continue throughout the scene, making it difficult for the audience to conclude as to whether Shylock is a victim or a villain. As an alternative interpretation, these rhetorical questions and short, snappy accusations, which Shylock has no chance to dismiss, may reflect the trial itself. The trial is certainly less than fair, and the pressure that the defending characters put on Shylock is also unnecessary. This is similar to the way Shylock is unable to defend himself from the threats and accusations sent his way. Overall, the structure of the scene makes it very hard for the audience to conclude as to whether Shylock is a victim or a villain. This is due to the opposing arguments being put forward in turn by each member of the scene, thus creating an uncertainty as to who is in the right, or wrong. These arguments are both equally convincing. However, overall, Shylock is made to be seem villainous by the structure of the scene as he is forced to remain stubborn and repel the opposition time after time as their case is argued often and in short and some long bursts, rather than Shylock denying their pleaful requests once only. Shakespeare has structured the scene this way in order for the audience to be unsure of who is in the right. The audience members will be able to identify with both sides of the argument, therefore they will want to follow the play further as the suspense is maintained as to who will prevail, and ultimately who will be the victim, and who will be the villain. As the scene unfolds, Shylock seems to be facing a battle that was lost before he began. The population of the courtroom is against him and his wishes. Shylock faces tremendous pressure from the defenders of Antonio, and Antonio himself, not to mention the Duke (the judge) also. While Shylock seems to be losing his battle, the audience feels ultimately that right has been done, in saving Antonios life, however, there is a sense of injustice as to how Shylock has been treated. Throughout the scene, Shylock is badgered by his opposition as they try to make him feel guilty for claiming what is rightfully his. This is highlighted by quotes such as: Not on thy sole, harsh Jew, thou makst thy knife keen. But no metal can, no, not the hangmans axe, bear half the keenness of thy sharp envy. Can no prayers pierce thee? reasons Gratiano, as he seeks to save Antonio by swaying the mind of Shylock and his conscience. Shylock continues to seek what is rightfully his, when Gratiano outrages: O be thou damned, inexcrable dog. This quote shows that Shylock is being treated awfully during the trial, and the trial is anything but fair. However, the audience will side with Antonio because they will believe that he does not deserve to die for his crime. However, the truth remains that Shylock has been denied the right to a fair trial and is being bullied by the many people who oppose him, just as they bully him on the rialto. This will endear the audience to Shylock, and will make him seem more of a victim than a villain for large parts of this scene. This is highlighted particularly at the beginning of the scene when the audience believe that he will relent and not exact his revenge on Antonio, and when the Duke opens the case with a speech that is very patronising and cruel to Shylock. For example, the aforementioned quote We all expect a gentle answer Jew is the last line in his speech, which will make the audience feel great sorrow for Shylock, as he is seemingly shunned due to his religious beliefs. Shylock is offered compensation in place of the money he has lost, three thousand ducats and more is offered his way in order to save the life of Antonio. However, Shylock denies this opportunity. This shows that Shylock is not as materialistic and greedy as his reaction to the loss of his daughter had suggested. His reasoning highlights this: If every ducat in six thousand ducats were in six parts and every part a ducat I would not draw them; I would have my bond. This shows Shylock to have some morals, he will stand by his beliefs, however, this is contradicted as his beliefs involve the murdering of a largely innocent man. Shylock is offered the money repeatedly throughout the scene. However, he denies it upon every occasion it is thrust in his direction. Antonio and his defence offer the money to Shylock repeatedly in order to appeal to his pocket, and his mind, and ultimately forfeit the bond. However, Shylock will not falter. This creates an opinion in the audience of Shylock being a villain. This is because Shylock must ignore the pleading of the Christians each time they remonstrate with him. This means that Shylock will deny Antonio many times, therefore the audience begin to realise that he is serious about exacting his bond, and taking the life of another, thus rendering him a murderer, and a villain of the highest calibre.

Saypa supermarket chains Essay Example | Topics and Well Written Essays - 1000 words

Saypa supermarket chains - Essay Example Subsequently, right after about two years of supermarket experience, the chain’s management decided to extend and expand. It opened the second shop in the nearest local town of Yalova. After some while, everybody became aware of Saypa as a household name. Credited to the good management team and the effective ways of advertising, in the next ten years, fifteen supermarkets were opened around different cities. The number having reached up to thirty one (31) stores in 2009, Saypa has become the leading supermarket chain in the City of Bursa with one thousand two hundred (1,200) personnel in its workforce. Supermarket chain Saypa does not merely satisfy the shopping needs but it also provides further services such as promotional cinema and theatre vouchers, organises special events and conventions for charity. It therefore strengthens relationships with society and raises the loyalty level among its customers. Recently, it launched a new promotion package which monthly awards two couples for one week holiday around Turkey. Another reason why Saypa is so popular around the city is that it was the first company which started membership cards, discount vouchers and also saving points for patrol buyers. On the other hand, the company does take care of its employers with special discount cards, sickness payments, free transportation to work and free training programmes for the new starters. Also, the company arranges parties with dinner included twice a year for a meeting and fellowship with employees. In the event, management tries to find out if the staff and personnel have anything to s ay to ameliorate the company’s service quality. Saypa`s future plan for 2009 is to expand with new branches at Istanbul which is the most populated city in Turkey and Europe. Hence, the company aims to keep up with its rivals more, and communicate easily with the

Fog of war Movie Review Example | Topics and Well Written Essays - 750 words

Fog of war - Movie Review Example With the above in mind, the films goes on to provide lessons, as portrayed in the title, eleven lessons that can be learnt from his role as secretary of defense and as an advisor. In relation to the above, the film delves and dwells on the issues that McNamara has had to live with since his years in the government. This is concerning the consequences of his counsel to the government, which led to numerous losses in the United States and the world at large. This is as displayed by his role, in which he advised the government to participate in wars that led to enormous loss of human life and destruction of property across the globe. One such event, that he confesses to, is the Vietnam war in which numerous civilians were wiped out to the tune of over 3.4 million Vietnamese lives lost. The film also allows McNamara to confess to his erroneous judgment in waging and strategizing for war. However, the film fails to capture his admission to moral failures on his side, for which he should take responsibility. As a result, the film fails to capture the details of the embarrassing truth on his role and personal responsibility towards the two wars in which he was involved. This shows a weakness in the methods of interviewing used as McNamara appears prepared to avoid any issues likely to raise controversy on his part (Holden). In addition, the film/ documentary seem to provide a moral twist to the entire storyline by bringing out his role in the Second World War. This is done by the part where he was a strategist for world war two and was part of a team that recommended the burning of Japanese cities. In this case over two million Japanese civilians were killed, which incriminates McNamara as having participated in war crimes. His moral sentimentality towards the issue is portrayed by the comments he makes on the likelihood of his prosecutions had the Japanese or Vietname se won the wars. In addition to morality, one of

At-Risk Students Assignment Example | Topics and Well Written Essays - 1000 words

At-Risk Students - Assignment Example Some factors are predetermined to be causes of risks for dropping out of high school among the youth. Most of these are but not limited to: having divorced parents or undergoing divorce; lack educational support at home; financial instability; lack ties to community, school, and peers; high rates of mobility; little or no extra-curricular activities; has a long history of being unsuccessful academically; being emotionally unstable; sufferers of physical, emotional or sexual abuse; have psychological and/or addiction problems; have no health care plans; juvenile law-offenders or gang-members; or have not finished the grieving process for the loss of important loved ones (McGee, 2001). The presence of one or a combination of any of these risk factors increases the stress levels of students, which makes them lose focus on studying and instead lets them dwell more on such problems. In addition, the lack of a proper support groups or guidance counselors would leave these youths unable to cope with the strains both in the home and in the self, which could prevent them from properly learning, and would ultimately lead them to self-pitying, hopelessness, and eventually dropping out from school or pursuing their chosen careers. Most students recognize the need to graduate in order to improve their lives, so it would be absurd to think that they chose to drop out for no sound reason (Pillow, 1997). They would even show signs to teachers or advisers that they want to finish school but they might not know how to do this effectively. These indicators would show up in behaviors such as showing up in class despite having low grades, submitting half-done homework and taking or retaking exams despite previous scores. However, it  does not get enough support and encouragement from their teachers in being pushed forward to graduate, or if they feel that they do not receive any help, these students would feel discouraged and even think that it is not worth doing anymore since help is not available anyway.

Follicular Lymphoma Case Study

Follicular Lymphoma Case Study The clinical condition given was a 33 year old patient diagnosed with chemotherapy resistant advance follicular lymphoma. Lymphoma is a type of cancer of the lymphocytes, which belongs to the white blood cell family of the body.1 White blood cells circulate the body through an extensive network of lymphatic systems, illustrated in figure 1, which includes the bone marrows, spleen, thymus and the lymph nodes. Lymphoma is categorized into two, the Hodgkin lymphoma and the non-Hodgkin lymphoma (NHL). Follicular lymphoma belongs to the group of NHL that affects the B-cell lymphocytes, which plays a critical role in immune response by producing antibodies in human body. Under the view of a microscope, follicular lymphoma produces a nodule or follicular structure, as the name suggested. Microscopic image of follicular lymphoma can be seen in figure 2. Diagnosis Diagnosis requires a biopsy of a lymph node, involving the process of obtaining a small amount of tissue for testing in the laboratory.5, 6 However, biopsy alone will not be sufficient to diagnose the lymphoma. Other scans on the abdominal, chest, or pelvic areas by using techniques such as Computer Tomography Scan (CT-Scan), Positron Emission Tomography (PET-Scan), will aid diagnosis as well.7, 8 According to the National Comprehensive Cancer Network (NNCN) Guidelines, laboratory test which is inclusive of full blood count, uric acid level, serum calcium level, as well as liver function test are needed in order to confirm diagnosis.9 Follicular Lymphoma Stages and Classifications Staging is important in patient with follicular lymphoma as it divides patient into group and determines what kind of treatment is needed, or whether treatment is required. Generally, NHLs are divided into four stages, summarized in table 1 below. Follicular lymphomas categorized in stage II, III, and IV are termed as advanced follicular lymphoma, as the case of the patient in the scenario. 5, 6 Table 1: Stages of NHL in terms of regions involved. Stages Descriptions Stage I Only one of the lymph node is involved Stage II Two or more lymph nodes from the same side of diaphragm are involved Stage III Lymph nodes at both sides of the diaphragm are involved Stage IV Involves a number of lymph nodes, tissues or organs Furthermore, lymphomas can generally be described as Low Grade, Intermediate Grade, or High Grade, depending on the speed they grow, based on the Revised European-American Lymphoma (REAL) grading system1, 6. Generally, low grade lymphomas are slow growing, while high grade lymphomas are characterized by rapid growing tumor cell which requires aggressive treatment compared to low grade and intermediate grade lymphomas. Ironically, many High Grade lymphoma can be cured, while low grades lymphoma tends to reappear and contribute to relapses.6 Apart from the general lymphomas grading, follicular lymphomas have their own grading system, which are separated into three grades. According to the World Health Organization (WHO), the follicular lymphomas are categorized according to the number of centroblast (large follicular cell) present while the tumor was scanned by using the highest power of magnification on the microscope.1, 5, 6 The grades were summarized in table 2. Causes A research done by Bosga-Bouwer et al. over 30 patients indicates that genetic factors are the primary causes of follicular lymphomas. The research used southern blotting technique, polymerase chain reaction, and fluorescence in situ hybridization to confirm a translocation in the chromosome 14 and 18, which affects the bcl-2 proto-oncogene, and the main function of bcl-2 genes is to prevent apoptosis of B-cell lymphocytes.10 Overexpression of the bcl-2 gene results in prolonged survival rate of the cell due to the prevention of programmed cell death.1, 10 Signs and Symptoms Symptoms of follicular lymphoma include adenopathy, night sweats, weight loss, and fever. Adenopathy represents painless swelling in one the lymph nodes. Another important indicator includes elevated levels of Lactate Dehydrogenase (LDH), an enzyme that facilitates the conversion of pyruvate to lactate. 11 However, it is important to note that some of the patient lymphoma will be asymptomatic. Complications Follicular lymphoma will further complicate by increasing tumor bulk and threaten end-organ function. After a given period of time, it might transform into a more rapid growing lymphoma- the diffuse large B-cell lymphoma (DLBCL). In contrast, DLBCL is a much more aggressive form of NHL. According to a research done by Horning and Rosenberg, 25% to 60% of the patient will transform from follicular lymphoma into DLBCL12. A paper done by Lossos et al. suggested that the transformation to DLBCL includes multiple genetic mechanisms no single gene is responsible for the transformation13. Apart from that, another paper by Montoto from Cancer Research UK Medical Oncology Unit, demonstrates that the risk will be significantly higher (P-value = 0.02) if a patient was in an advanced stage of follicular lymphoma, which is the situation present in the case scenario14. It was also found that there are no statistically significant differences between the time of initiation of therapy and chances o f transforming from follicular lymphoma into DLBCL. If a patient with DLBCL is not treated accordingly, it is often fatal 5, 14. Furthermore, tumor of follicular lymphoma might relapse and further develop into chemotherapy resistant follicular lymphoma. Chemotherapy resistant lymphoma occurs when the lymphoma that has been responding to chemotherapy had begun to grow, resisting the effects of the therapy. The resistances are acquired through a number of mechanisms, namely genetic transformation of the B-cells. When this occurs, as seen in the case, the treatment option will be narrowed down, since chemotherapy is no longer an option.15 Incidence, Morbidity, and Mortality Rate Follicular lymphomas have an incidence rate of 2500 cases each year in the UK.16 It exhibits the second highest incidence rate among all the lymphomas, with the first being DLBCL. 17 It dominates 30% of all the NHL and it is the most common type of Low Grade NHL.1, 17 Prognosis Index is used to predict the treatment options and outcome of follicular lymphoma. A Follicular Lymphoma Prognosis Index, developed by Solal-Celigny, is currently being used internationally18. This prognosis index takes into account of 5 factors, which are age (>60 years), stages of follicular lymphoma (stage III IV), hemoglobin levels (low), numbers of lymph nodes/organs affected (>4), and levels of LDH (high) 17, 18. 91% of patient which suffers none of the abovementioned factors will live longer than 5 years. If the patient suffers from two or three of the factors in Follicular Lymphoma Prognosis Index, the rate of living longer than 5 years will drop to 78% and 43% respectively 18. In the UK, the median age of onset of follicular lymphoma was 60 years old, as compared to 67years old in the United States (US) 16, 19. In the US, according to the National Cancer Institute, rate of mortality was the highest among those from 75-84 years old, with a death rate of 33.7%. However, in those patient aged from 20-34 years old (case scenario patient aged 33years) mortality rate was only 1.6%. The average death rate of patient with NHL was 7.1 per 100,000 men and woman per year in the US19. Evidence Based Treatment Options of Follicular Lymphoma Follicular lymphoma can be considered incurable, but fortunately the growing tumors are sensitive to radiation and chemotherapy. Treatment options of lymphomas are highly based on severity of the symptoms and stages of lymphoma.5,20 If patient is asymptomatic, prescribers often employs a wait and watch approach, and according to studies, there is no difference in the survival rate between patients who were treated earlier and patients who were treated according to wait and watch method. 20 Treatments options are summarized in table 3. Treatment options Descriptions Radiotherapy Uses ionizing radiation to destroy cells Chemotherapy Uses drugs to stop or slow down the growth of cells Monoclonal antibody Uses proteins that targets rapid growing cells Radioimmunotherapy Radioactive isotopes combined with monoclonal antibodies Bone Marrow Transplant Transplantation of stem cells Radiotherapy One of the ways to treat follicular lymphoma is by performing radiotherapy, which is also called radiation therapy. It was preferably use in Stage I or Stage II of the lymphomas which are localized.20, 21 The mechanism of radiotherapy includes usage of ionizing radiation such as beta and gamma rays to destroy the tumor cells and impairs their growth, while the body removes them through a natural process. Currently, the method employed in treatment of lymphoma tumor is known as the external beam therapy. 20, 21, 22 External beam therapy is done from a machine outside the patient, which is known and the linear accelerator. Radiation to body parts above the diaphragm is known as Mantle Field radiation, while radiation to parts below the diaphragm is known as Inverted Y-field radiation.22 A study by Aviles has shown that survival rate of a patient treated with radiotherapy for a 5 years period was 48%, and if used together with chemotherapy, the patients survival rate will be increased to 83%.23, 24 According to another research by MacManus, 40% of the radiotherapy patient remained disease free after 10 years. Chemotherapy Chemotherapy involves the usage of drugs to stop or slow down the growth of lymphoma B-cells, hence managing the lymphomas symptoms.5, 6 Chemotherapy drugs only target specific rapid-growing cells such as tumor cells, and impairs their ability to multiply and growth. 20 However, many cell lines in patients such as bone marrow, hair follicles, and the lining of the gastrointestinal tract are rapid-growing cells and therefore, it will be targeted by chemotherapy drugs as well, causing the side effects. Initial responses towards chemotherapy are usually high, and therefore, it is considered as the first line-treatment in treating NHL.20 Many protocols of chemotherapy combination were proposed, with the common ones being the CHOP and CVP. CHOP therapy includes the usage of four drugs- Cyclophosphamide, Doxorubicin, Vincristine, and Prednisone while CVP therapy uses Cyclophospharmide, Vincristine, and Prednisone.5, 6, 20 A research by Fisher had concluded that CHOP should be used as first line treatment for advanced grade non-Hodgkin lymphoma, with a result of 44% survival rate in 1138 patient after a period of 3 years.26 However, a more recent study by Hiddemann suggested that the use of Rituximab, a monoclonal antibody, together with CHOP greatly improves the response rate of patient to 96% (P-value of 0.011), and reduce the chances of treatment failure by 60%. The study, which was done on 2005, proves that R-CHOP is the superior frontline treatment of choice for advanced follicular lymphoma compared to CHOP. According to the British National Formulary 57 (BNF 57), the usage of CHOP will produce side effects such as oral mucositis, hyperuricaemia and tumour lysis syndrome. Nausea and vomiting is also the common side effects of chemotherapy drugs, and it may lead to refusal of further treatment. Bone marrow suppression and alopecia are also of the core problems of chemotherapy drugs. Monoclonal Antibody Therapy Monoclonal antibody therapy works by using antibodies that sticks to the surface of specific groups of cells, such as cancer cells, and trigger the bodys natural immune system to destroy these cells. 5 The advantages of monoclonal antibody compared to chemotherapy is that they are more specific compared to chemotherapy. Rituximab is used to treat follicular lymphoma, due to the mechanism of action of binding to CD20 protein- the abundant protein on the surface of B-cell. Rituximab causes the death of the cell by the induction of apoptosis. 29 According to the BNF 57 and North London Cancer Guideline, Rituximab is used to treat stage III and IV follicular lymphoma, or in those patient that had a relapse after treatment of chemotherapy, or those that other treatment options are exhausted.16, 28 Nice guidelines recommends that Rituximab should be given as a third-line treatment, and should only be given as first line with combination of chemotherapy to patient with stage III and IV follicular lymphoma. A meta-analysis research by Vidal et al. reveals that when Rituximab was given as a maintenance therapy, it significantly improves overall survival rate and the relapse rate of patient, compared to patient that did not have Rituximab as maintenance therapy.29, 30 Another research by Hauprock and Hess indicates that Rituximab improves survival rate if given as relapse therapy and maintenance therapy.31 When given together with CHOP chemotherapy, it greatly improves the overall outcome of a patient. Adverse side effects of Rituximab appears to be infusion related side-effects, namely the cytokine release syndrome, which is characterized by fever, chills, nausea and vomiting, as well as tumor pain. Radioimmunotherapy Radioimmunotherapy consist of one radioactive isotope and a monoclonal antibody to assist specific cell targeting. The radioactive isotope which is attached to the antibody will release radiation once the antibody is bound to the specific cell type, hence killing the cells.21, 32 This method is considered to be a more advance therapy compared to chemotherapy and monoclonal antibody therapy. There are two drugs available now in radioimmunotherapy, namely Bexxar and Zevalin.32, 33 Zevalin consist of two radioactive isotopes called indium-111 and yttrium-90. The purpose of indium-111 in the drug is to enables physician to view the paths of the drug in the body, while yttrium-90 is the therapeutic portion of the drug. Zevalin is administered via the intravenous route together with Rituximab over a time of ten minutes, over a course of a week. The main side effect of Zevalin is lowered blood cell count, normally observed 4-6 weeks after the treatment. However, Zevalin is considered to be advantageous in terms of side-effects as it does not exhibits the normal side-effects of chemotherapy drugs, such as alopecia, nausea and vomiting. In a clinical trial involving patients with NHL, Zevalin manage to produce a response rate of 70-80%. Furthermore, in the same trial, Zevalin produces responses in patient who no longer respond to chemotherapy and Rituximab.32 A review by WitZig showed a response rate of 82% to Zevalin in patient with low grade NHL. The advantages of Zevalin Therapy are that it only uses a single dose of radiation and it is being well tolerated by the patient, which was proven in the study.34 In another randomized controlled trial done by WitZig and Gordon et al., Zevalin was proved to be more superior than Rituximab, with an overall response rate of 80% compared to 55% in treating follicular lymphoma. Apart from that, another immunotherapy drug called Bexxar, is a combination of Tositumomab and Iodine I 131 Tositumomab. Tositumomab is a monoclonal antibody targeting the CD20 protein in the B-cell Lymphoma, while Iodine I 131 Tositumomab is a radiolabeled derivative of the monoclonal antibody. Beta-radiation released by Iodine 131 is responsible for killing of the tumor cells. Bexxar is given in two different sets of intravenous infusion, two weeks apart.   Common side-effects of Bexxar include suppression of bone marrow, which is characterized by low blood counts. Bexxar might also cause hyperthyroidism and anti-murine antibody formations.   A research done by Kaminski et al. shows that Bexxar produces a very high response rate of 95% in 76 patients who enrolled in the study. 75% of the patient in the study still had a complete remission even after 5 years. This research of Bexxar rivals any kind of therapy previously used in treating follicular lymphoma, including chemotherapy, as Bexxar therapy will be completed in just one week, and proves to be more effective. Another study, by Jacene, comparing Bexxar and Zevalin, reveals that Bexxar will cause less bone marrow suppression compared to Zevalin, although both were generally well tolerated.   Treatment Recommendation for Patient in Case Scenario According to the patient in the case scenario given, he is currently 33 years-old and he developed chemotherapy resistant advanced follicular lymphoma recently. Advanced follicular lymphoma indicates that his condition is in either stage III or IV, involving lymph node on both sides of the diaphragm and/or organs. In this case, since the follicular lymphoma developed resistance, chemotherapy is no longer an option. According to the BNF and the NICE guideline, Rituximab monotherapy could be given to patients who have relapsed stage III or IV follicular lymphoma, which developed resistance to chemotherapy. 28, 29 It is recommended that the patient takes 375mg/m2 of Rituximab over a period of 21 days, according to the instructions in NICE guideline. The patient has to be on it for 8 cycles which is approximately 6 months.   Rituximab was proved to induce better response and improve overall survival rate in follicular lymphoma patient according to the meta-analysis of randomized trial performed by Vidal et al. and another study done by Hauptrock and Hess (mentioned above in treatment). Another study by Monila further supports the usage of Rituximab as it increase both response rate and survival rate as well as improving the long-term prognosis of follicular lymphoma patient. All these evidence validates the treatment option of using Rituximab in the patient. The cost of Rituximab based on the evaluation of Assessment Group Model in the NICE guideline is approximately  £8500 per life year gained in patient younger than 60 years-old and  £9700 per life year gained in patient aging 60 years-old and above. It is considered cost effective based on the evaluation of the NICE guideline. If treatment using Rituximab proves to be unsuccessful, radioimmunotherapy drug Bexxar will be recommended. Although Bexxar is still considered a new drug, the clinical trials done by Kaminski shows a remission rate of 75%. Bexxar had also been evaluated in one of the study, which shows that 86% of the patient achieved a complete response in Stage III and IV follicular lymphoma. Conlusion In conclusion, patient with chemotherapy resistant advanced follicular lymphoma should be treated with Rituximab, followed by Bexxar and Zevalin. All in all, with the new advances in radioimmunotherapy, the joint effort of health care professionals and the utilizing of guidelines with evidence-based research, patient with the follicular lymphoma, although incurable, will still be able to lead a healthy and fruitful life.

Loss and Bereavement Essay -- essays research papers fc

Loss and Bereavement The loss of someone close can be a very painful experience. When someone passes over to the other side, the people they leave behind are left grief-stricken. The process they go through is called bereavement or another word, people may use is called in mourning. This all depends on what beliefs the bereaved may have on dying. Different religions cope with mortality in different ways. The Buddhist religion believes in recoronation (life after death) so when a person dies the Buddhists believe that the dearly departed will come back in another life form. So what is the meaning of bereavement? Bereavement is the emotion, which everybody goes through one time or another in their life time. When someone dies the bereaved will experience the stages of bereavement, whether it is a death of a pet, someone in their family or someone who is close. A death of a son or daughter is very heartbreaking, its one of the worst pain, a parent could ever go through in his or her entire life. Parents believe that they should out live their sons or daughters and when the child passes away before they do it comes as a big shock. When a child dies, the parents are forever picking up the pieces for a long time after the death. As the years go by other people have less pain and appear to accept the death of the child where a parent will still feel the same hurt for the rest of their lives. There is always a place missing in their hearts and it cannot be fulfilled by anyone. These questions are still asked by the parents who have been bereaved through a child. Did I really have the child I lost or was I dreaming? Will all my memories start to deteriorate as time passes by? Am I going to wake up from this nightmare? When certain times of the year come round, e.g. birthdays of the deceased, mother’s day, father’s day, Christmas and the anniversary of the day the deceased departed from this existence. At any of these times of the year it can be very agonizing for the parent of the deceased. It does not matter how long ago the child has been deceased for, the memories will always be there and the agony they went through at that particular time when their child passed over to the other side. Time is supposed to be a great healer in situations like this. This is not always the case. The parent learns to live with the pain of losing a child. Some days are b... ...s, the person feels very dizzy. In the more severe panic attacks the persons’ limbs go all stiff, they can pass out, then they could be rushed to a hospital. After a few years the panic attacks ware off.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Bibliography Davies, R, Houghton, P, (1995) Mastering Psychology 2nd edition Macmillan Press Ltd London  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Donnellan, C, Bereavement. Vol 41, Independence Education Publisher Dunn, M, (2000) The Good Grief Guide Pathways/ How To Books Oxford Gross, r, Mcileen,R, Coolican, H, Clamp, A, Russel, J, (2000) Psychology 2nd edition Hodder & Stoughton Kubler-Ross, E, (1983) On Children and Death Macmillan Publishing Company Levine,S, (1998) Who Dies Catways Books. Bath   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   web pages http://avoca.vicnet.au/-griefedu/projects.htm http://hed2.bupa.co.uk/fact_sheets/mosby_factsheets/bereavement.html http://www.sci.monash.edu.au/psych/subject/nur1401/week12.html http://www.season.org/panic.html http://familydoctor.org/handouts/137.html

Recombinant dna technology Essay

Recombinant DNA technology refers to the ability to isolate specific DNA sequences and alter or manipulate them to produce desired effects. More often, recombinant DNA technology is referred to as biotechnology. Recombinant DNA technology is fascinating in that it has developed into a multi-billion dollar industry, and completely revolutionized agriculture and pharmaceutical industries, all within the past 50 years. According to one account, biotechnology was born during a meeting in Hawaii in 1972 between Stanford medical professor Stanley Cohen, and biochemist Herbert Boyer from the University of California (Russo, 2003). The men were attending a conference on plasmids, and discussed the ability to introduce plasmid DNA into the bacterium E Coli that would allow researchers to actually clone the plasmids in the bacteria. Boyer and Cohen eventually chose different paths, both affected by the growing concerns about the safety of recombinant DNA technology, but this meeting is marked as the beginning of the biotechnology revolution. Cohen stayed in academia and defended recombinant DNA technology in US congressional hearings. During the same time, in 1976 Herbert Boyer partnered with venture capitalist and MIT graduate Robert Swanson to set up and develop the worlds first biotechnology company, Genentech (Russo, 2003). Since its introduction in the 1970’s the biotechnology industry has exploded, revolutionizing science and agricultural as well as pharmaceutical production. In 2011, Ernst &Young stated in the US alone there were 1,870 public and private biotechnology companies, their revenues worth over 60 billion US dollars (www.ey.com, 2012). To better understand how biotechnology has impacted the world we live in, it is good to have a broad understanding of the underlying principles of recombinant DNA technology. Firstly, two types of DNA are isolated. The first is bacterial plasmids that will act as the â€Å"gene carriers† and the second is DNA from another organism with a gene of interest (Campbell essential biology, 1967). The plasmid is cut in one place, and the DNA is cut in the area of interest for a specific gene. Restriction enzymes cut double-stranded DNA molecules at highly specific locations, called restriction sites, into fragments that can be manipulated (Harrison, Sampson, 1992). The specificity of the different enzymes depends on the base sequence of the DNA. Some enzymes cut both strands at the same point to produce â€Å"blunt ends†, others cut strands at different points producing staggered ends â€Å"sticky ends† (Harrison, Sampson, 1992). The DNA fragments are then mixed with the cut plasmids, joining together at their base pairs, or â€Å"sticky ends† (G with C and T with A in a sequence). The union is made permanent by a â€Å"pasting enzyme† called DNA ligase, thus creating recombinant DNA. (Campbell essential biology, 1967). The bacterium containing the recombinant plasmid is then mass-produced creating clones of the recombinant DNA to be grown in large quantities. The success of biotechnology companies reflects the high demand and numerous applications of recombinant DNA technology. Animal farming and breeding has been altered, giving animals more meat, as well as giving cows growth hormones to produce more milk (Donnelley & McCarthy, 1994). Biotechnology is responsible for the synthesis of useful proteins to create vaccines and drugs that fight acute or chronic diseases and illnesses. Due to recombinant DNA technology, insulin is readily available to diabetics. Alternatively, genetically modified organisms (GMO’s) have been responsible for advancements in agri-business. In agriculture, biotechnology has allowed for genetically modified crops to produce more yield, and thus more revenue for farmers, by creating pest-resistant, weather- resistant crops (Federici, 2010). Genetically modified food products can be given a longer shelf life through altering the genetics of an organism. To farmers, and a world with a growing population, genetically modified crops are looking more and more attractive. Weather resistant GMO’s that can grow in otherwise detrimental climates have even been suggested as a solution to world hunger. There is concern about the safety and ethics of genetically modified and engineered organisms. In many European countries, GM foods are clearly labeled, in the US and Canada, there is no mandatory labeling laws for genetically engineered foods or products (Federici, 2010). Scientific data has indicated in some circumstances that animals fed by GM crops have been harmed or died. In some instances animals exposed to GM crops developed abnormally and displayed detrimental reproductive issues (Maghari & Ardekani, 2011). Increasing prevalence of food allergies has also lead to blaming untested genetically modified crops as the source of the allergies (Maghari & Ardekani, 2011). Environmentalists are also enraged at the introduction of genetic ally modified organisms. GM seeds, once planted, and harvested, yield seeds of their own and often mix with wild, organic seeds, thus producing offspring that are hybrids of the genetically modified organism. Loss of biodiversity due to the GM resistant strains overtaking natural plant breeds in nature is a serious concern for environmentalists and biologists (Burke, 2012). They claim that the effects of GMO’s have not been researched or experimented long enough to determine if there are any long-term side effects to humans (Maghari & Ardekani, 2011). Although the biological advancements in medicine and science have greatly improved the quality of life of humans, the effects of genetically modified foods and GM animals is concerning. By providing vaccines otherwise unavailable to humans through biotechnology, many people experience longer then expected life spans. Usefulness of recombinant DNA technology in the worlds healthcare system can not be denied. However, the dependence on GM food in sustaining the world’s population should be examined more in depth. Has enough research been conducted on the effects of GMO’s on humans, animals, biodiversity, and the environment? I would disagree that sufficient data exists to be exploiting the science of biotechnology as vastly as humans have. Bibliography Burke, D. C. (2012). There’s a long, long trail a-winding: The complexities of GM foods regulation, a cautionary tale from the UK. GM Crops & Food, 3(1), 30-39. doi:10.4161/gmcr.18041 Donnelley, S., & McCarthy, C. R. (1994). The brave new world of animal biotechnology. Hastings Center Report, 24(1), S1. Ernst &Young. (2012). Global Biotechnology Report. Ernst & Young website. Federici, V. (2010). GENETICALLY MODIFIED FOOD AND INFORMED CONSUMER CHOICE: COMPARING U.S. AND E.U. LABELING LAWS. Brooklyn Journal Of International Law, 35(2), 515-561. Harrison, J., & Sampson, J. (1992). Enhancing understanding of recombinant DNA technology. Journal Of Biological Education (Society Of Biology), 26(4), 300. Maghari, B., & Ardekani, A. M. (2011). Genetically Modified Foods and Social Concerns. Avicenna Journal Of Medical Biotechnology, 3(3), 109-117. Russo, E. (2003). Special Report: The birth of biotechnology. Nature, 421(6921), 456. Simon, J., Dickey, J., Reece, J. (1967). Campbell essential biology with physiology. (4th ed.). London: Dorling Kindersley Limited. Quaye, W. W., Yawson, R. M., Ayeh, E. S., & Yawson, I. I. (2012). CLIMATE CHANGE AND FOOD SECURITY: THE ROLE OF BIOTECHNOLOGY. African Journal Of Food, Agriculture, Nutrition & Development, 12(5), 6354-6364

TRAIT IMPULSIVITY IMPULSE BUYING LAB Essay

TRAIT IMPULSIVITY IMPULSE BUYING LAB Essay TRAIT IMPULSIVITY IMPULSE BUYING LAB Essay What is the extent to which an individual’s trait impulsivity is associated with their tendency to engage in impulse buying? HPS 307 Personality Deakin University Word Count: 2051 Abstract The purpose of this research is to build upon the fundamental understanding of impulsivity and impulse buying. Specifically, the association between the four facets of impulsivity and cognitive and affective buying tendencies were examined. It was expected that the four facets of impulsivity would share associations to both cognitive and affective impulse buying tendencies. One hundred and seventy four Deakin undergraduate university students (44 male, 130 female) aged between 18-63 years (M = 27.4, SD = 9.31) completed an online questionnaire administered by the teaching staff. The Impulse Buying Tendency Scale (Verplanken & Herabadi, 2001) was used to measure cognitive and affective impulse buying using a 5 point Likert scale ( 1 = strongly disagree, 5 = strongly agree). The UUPS Impulse Behaviour Scale (Whiteside & Lynam, 2001) was used to measure trait impulsivity for premeditation, urgency, sensation seeking and perseverance using a 6 point Likert scale ( 1 = strongly disagre e, 6 = strongly agree). Results indicated impulse buying (cognitive) shared a negative association to premeditation, perseverance and a positive association to urgency. Impulse buying (affective) reported a positive association to urgency. The results provide evidence to support the association between some facets of trait impulsivity and impulse buying. However, Implications discussed indicate the need for future research to continue to develop the understanding into the complexity of personality, trait variables and possible individual differences in more detail. Impulse buying is an unplanned decision to buy a product or service, made just prior to a purchase. An individual who frequently purchases is referred to as an impulse buyer. Whilst in some instances low levels of impulse buying might provide enjoyment, it may develop into to a more frequent and chronic paradigm of impulse buying. It is important to understand that the repercussions of chronic impulse buying identify a range of negative impacts upon the individual. In acknowledgement of this, there is developing literature endeavouring to understand the determinants underlying the nature of this behaviour. Research by has confirmed that impulse buying is somewhat personality constructed. Silvera, Lavack and Kropp (2008) examined the associations between chronic impulse buying tendencies and psychological constructs, including, subjective well-being, positive and negative affect (emotional states), vulnerability to social influence and self-esteem. Impulse buying tendencies were mea sured using a cognitive facet, associated to a lack of planning to purchase, and an effective facet, associated to feelings of excitement and overpowering urges to buy. Their results illustrated the cognitive facet of impulse buying (lack of planning to purchase) shared a negatively linked association with subjective wellbeing. Suggesting that when an individual does not spend sufficient time planning to purchase a personal feeling of health and happiness is reduced. The affective facet impulse buying (feelings of excitement and an urge to buy), was found to be associated to negative affect and social influence. Moreover, Verplanken and Herabaldi (2001) also suggest that impulse buying is associated with differences in individual personality constructs measures, including the Big Five (openness, conscientiousness, extraversion, agreeableness, and neuroticism). More specifically cognitive and affective facets of impulse buying tendency were each found to be associated to extravers ion. The cognitive facet was inversely related to facets such as conscientiousness, while the affective facet was related to facets such as lack autonomy, confirming the predicted association between trait impulsivity and

Parle G Essay Example

Parle G Essay Example Parle G Paper Parle G Paper Parle-G biscuit Parle-G  or  Parle Glucose  is a brand of  biscuits  manufactured by  Parle Products  in India. As of 2011, it is the largest selling brand of biscuits in the world according to  Nielsen. [1] Contents [hide] * 1  History * 2  Marketing * 3  References * 4  External links - History[edit source  |  editbeta] Parle Products  was established in the  Vile Parle  suburb of  Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits. [2] Parle-G biscuits were earlier called Parle Gluco Biscuits until 1980s. The G in the name Parle-G originally stood for Glucose, though a later brand slogan also stated G means Genius. In 2013, Parle-G became Indias first domestic  FMCG  brand to cross the  Ã‚  5,000  crore  in retail sales. [3] - Marketing[edit source  |  editbeta] Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow  wax paper  wrapper with the depiction of a young girl named Gunjan Gundaniya on the front. Now it is available in plastic wrapping. Design of packing is same as earlier. When company change the packing of Parle-G from wax paper to plastic, they make a ad of putting of Parle-G in fish tank. The Brand Trust Report, published by Trust Research Advisory in 2011, ranked Parle in the 58th place as the Most Trusted brands of India. As f January 2013, Parle-Gs strong distribution network covered over 6 million retail stores in India. [4] The low price is another important factor in Parle-Gs popularity. Outside India, it is sold for 99 cents for a 418  gram pack as of 2012. A more common 80 gram snack pack is sold for as low as 15 cents at Indian grocers, and 40 cents at major retailers. Profile Of Parle G Company:- Par le-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are  one of the mostpopular  biscuitsinIndia. Parle-G is one of the oldest brand names as well  as the largest selling brand of  biscuits in India. For decades, the product was instantly recognized by its iconic white and yellowwaxpaper  wrapper with the depiction of a young girl on the front. Counterfeit companies have attempted torecreate and sell lower quality products of similar names with virtually identical package  design. The companyssloganis G means Genius . The name, Parle-G, is derived from the name of thesuburban rail station,Vile Parlewhich in turn is based on village Parle in olden days (there is also  areacalled Irle nearby where theParle Agroproduction factory is based). This popular biscuit is primarily eaten  as a tea-time snack. Parle-G is the largest selling biscuit in the world. It has a 70% market share in India in the glucose biscuitcategory followed by Britannia, Tiger (17-18%) and  ITCs Sunfeast (8-9%). The brand is  estimated to beworth over Rs 2,000 crore (Rs 20 billion), and contributes more than  50 per cent of the companys turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs. 3,500 crore (Rs. 35 billion). It also is popular across the world and is starting to sell in Western Europe and  US * History and Evolution ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Companys ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I. T. C. Limited in 1974. In recognition of the Companys multi-business portfolio encompassing a wide range of businesses Cigarettes amp; Tobacco, Hotels, Information Technology, Packaging, Paperboards amp; Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education amp; Stationery and Personal Care the full stops in the Companys name were removed effective September 18, 2001. The Company now stands rechristened ITC Limited. The Company? s beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Companys existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J. L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into Indias future. The Companys headquarter building, Virginia House, which came up on that plot of land two years later, would go on to become one of Kolkatas most venerated landmarks. * 3. In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened ITC-Welcomgroup Hotel Chola. The objective of ITCs entry into the hotels business was rooted in the concept of creating value for the nation. ITC chose the hotels business for its potential to earn high levels of foreign exchange, create tourism infrastructure and generate large scale direct and indirect employment. Since then ITCs Hotels business has grown to occupy a position of leadership, with over 100 owned and managed properties spread across India. In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam Paperboards Limited, which today has become the market leader in India. Bhadrachalam Paperboards amalgamated with the Company effective March 13, 2002 and became a Division of the Company, Bhadrachalam Paperboards Division. In November 2002, this division merged with the Companys Tribeni Tissues Division to form the Paperboards amp; Specialty Papers Division. ITCs paperboards technology, productivity, quality and manufacturing processes are comparable to the best in the world. It has also made an immense contribution to the development of Sarapaka, an economically backward area in the state of Andhra Pradesh. It is directly involved in education, environmental protection and community development. In 2004, ITC acquired the paperboard manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near Coimbatore, Tamil Nadu. The Kovai Unit allows ITC to improve customer service with reduced lead time and a wider product range. In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture. Since inception, its shares have been held by ITC, British American Tobacco and various independent shareholders in Nepal. In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was changed to Surya Nepal Private Limited (Surya Nepal). 4. In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company and a major supplier of tissue paper to the cigarette industry. The merged entity was named the Tribeni Tissues Division (TTD). To harness strategic and operational synergies, TTD was merged with the Bhadrachalam Paperboards Division to form the Paperboards amp; Specialty Papers Division in November 2002. ITC also ent ered the Lifestyle Retailing business with the Wills Sport range of international quality relaxed wear for men and women in 2000. The Wills Lifestyle chain of exclusive stores later expanded its range to include Wills Classic formal wear (2002) and Wills Clublife evening wear (2003). ITC also initiated a foray into the popular segment with its mens wear brand, John Players, in 2002. In 2006, Wills Lifestyle became title partner of the countrys most premier fashion event Wills Lifestyle India Fashion Week that has gained recognition from buyers and retailers as the single largest B-2-B platform for the Fashion Design industry. To mark the occasion, ITC launched a special Celebration Series, taking the event forward to consumers. In 2000, ITC spun off its information technology business into a wholly owned subsidiary, ITC Infotech India Limited, to more aggressively pursue emerging opportunities in this area. Today ITC Infotech is one of India’s fastest growing global IT and IT-enabled services companies and has established itself as a key player in offshore outsourcing, providing outsourced IT solutions and services to leading global customers across key focus verticals Manufacturing, BFSI (Banking, Financial Services amp; Insurance), CPGamp;R (Consumer Packaged Goods amp; Retail), THT (Travel, Hospitality and Transportation) and Media amp; Entertainment. 5. chairmanBoard of Y C DeveshwarDirectors EXECUTIVE DIRECTORS NakulAnand P V Dhobale K N Grant NON-EXECUTIVE DIRECTORS A Baijal S Banerjee AV Girija Kumar S H Khan S B Mathur D K Mehrotra PB H G Powell Anthony Ruys Ramanujam B BasudebSen K Vaidyanath Vijayaraghavan * 6. Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri Busi ness Division for export of agri-commodities. The Division is today one of Indias largest exporters. ITCs unique and now widely acknowledged e- Choupal initiative began in 2000 with soya farmers in Madhya Pradesh. Now it extends to 10 states covering over 4 million farmers. ITCs first rural mall, christened ChoupalSaagar was inaugurated in August 2004 at Sehore. On the rural retail front, 24 ChoupalSaagars are now operational in the 3 states of Madhya Pradesh, Maharashtra and Uttar Pradesh. In 2000, ITC forayed into the Greeting, Gifting and Stationery products business with the launch of Expressions range of greeting cards. A line of premium range of notebooks under brand â€Å"Paperkraft† was launched in 2002. To augment its offering and to reach a wider student population, the popular range of notebooks was launched under brand â€Å"Classmate† in 2003. Classmate† over the years has grown to become India? s largest notebook brand and has also increased its portfolio to occupy a greater share of the school bag. Years 2007- 2009 saw the launch of Children Books, Slam Books, Geometry Boxes, Pens and Pencils under the â€Å"Classmate† brand. In 2008, ITC repositioned the business as the Education and Stationery Products Busines s and launched Indias first environment friendly premium business paper under the â€Å"Paperkraft† Brand. â€Å"Paperkraft† offers a diverse portfolio in the premium executive stationery and office consumables segment. Paperkraft entered new categories in the office consumable segment with the launch of Textliners, Permanent Ink Markers and White Board Markers in 2009. * 7. Products of Sunfeast1. Sunfeast Milky Magic2. Sunfeast Marie Light3. Sunfeast Golden Bakery4. Sunfeast Dark Fantasy5. Sunfeast Dark Fantasy Choco Fills6. Sunfeast Glucose7. Sunfeast Dream Cream8. Sunfeast Snacky9. Sunfeast sweet n salt10. Sunfeast Nice11. Sunfeast Benne Vita Flaxseed Biscuits12. Sunfeast Special13. Sunfeast Pasta14. Sunfeast Yippee! * 8. Sunfeast Milky MagicPacked with goodness of milkthese deliciously nutritious crispand crunchy biscuits are afavorite among mothers and kids. Milky Magic has the ‘Magic of 2’ -A perfect balance of energy thataids physical strength and mentalability. These biscuits strike theright balance of milk and wheatwhich helps in an all rounddevelopment and nurturing of thechild. * 9. Sunfeast Marie Light Sunfeast Marie Light Original : This ideal teatime biscuit is made from the finest quality wheat high in fibre and keeps one light and healthy through the day . Sunfeast Marie Light Orange : It has the distinction of being one of the most successful innovative Marie biscuits and is liked by one and all. Sunfeast Marie Light Oats: The first of its kind in India, Sunfeast Marie Light Oats is enriched with the goodness of natural wheat fibre and soluble oats fibre. * 10. Sunfeast Golden Bakery is a premiumcookie on an innovative anddifferentiated platform. Launchednationally in March 2008, these cookiesare made from the recipes crafted bythe master bakers of ITC Hotels and areslowly baked in the traditional way tillthey are golden brown and develop thecrispy broken crust texture. The Sunfeast Golden Bakery cookiesare available in three distinct flavours SunfeastButter-Nut, Butterscotch and Choco-Nut cookies. These products aredesigned to give consumers a rich amp; Goldentruly indulgent experience. Bakery * 11. Sunfeast Dark FantasyInspired by the Master Chefs ofITC hotels, it is the richest ofchocolate vanilla biscuits. Thesebiscuits are created usingcarefully chosen premiumingredients for a sensoryexperience unlike any other. DarkFantasy is more than a biscuit, it? sa luxurious mix of aromatic cocoaand vanilla. * 12. Sunfeast Dark Fantasy ChocoFills Sunfeast Dark Fantasy Choco Fills is the latest and the most premium offering from the portfolio of Sunfeast. An exquisite combination of luscious chocolate filling enrobed within a perfectly baked rich cookie outer. An offer that fully epitomizes the brand promise of Pure Indulgence. * 13. Sunfeast Glucose For those light hunger pangs, a wholesome amp; nutritious choice as these golden brown biscuits are made from the best quality wheat. Sunfeast Glucose biscuits are ideal not just for kids but for adults too. * 14. Sunfeast Dream CreamA truly scrumptious range ofcream biscuits that havebecome an instant hit withchildren. ITC? s chefs haveput their legendary skills intothese biscuits to deliver trulytasty cream biscuits. SpecialFlavor Crystals in theStrawberry variant keeps thecreamy flavor linger on. * 15. Sunfeast Snacky Bigger than most others in the salted biscuit category, Snacky is light and crispy like no other. From kids to adults, it’s the quintessential ‘Family Biscuit’. Available in two variants, Classic salted and Chilli flakes the very first of its kind in India. * 16. Sunfeast sweet n salt These thin and crisp biscuits come with a distinctive sundry taste, that of salt and sweetness. A bite into one of these one keeps wondering about its taste! * 17. Sunfeast Nice These are crisp coconut biscuits showered with sugar crystals. The crisp sugary sweetness will just go on to make all those nice moments nicer. * 18. Sunfeast Benne Vita FlaxseedBiscuits If Benne Vita in Italian stands for ‘Good Life’, then Benne Vita Flaxseed biscuits just make the good life better. The Flaxseed content in these protein and mineral enriched biscuits are rich source of Omega III acids that helps control cholesterol. Flaxseed is the richest plant source of these essential Omega-3 Fatty Acids. It is also rich in dietary fibre, proteins, calcium and other minerals to maintain healthy heart and good gut health. * 19. SunfeastITC Sunfeast presents a range ofSpecial cookies and creams. Special Cookies: SpecialMade with best quality wheat, cashewand butter, Sunfeast Special cookies are baked with real butter and the finest ingredients to give a mouth- watering treat that makes every moment special. Available in Cashew amp; Butter. Special Creams: Delicious value for money cream biscuits with a thick layer of cream sandwiched between two biscuits. Available in Orange, Chocolate amp; Elaichi variants. * 20. Sunfeast PastaThe Sunfeast product portfolio wasexpanded in early 2005 to includehealthy snacking options as well. Sunfeast Pasta Treat, a whole wheat based instant pasta was introduced as a healthy snacking option for children and young adults. After the tremendous success of the 4 initial flavours, (Masala, Tomato Cheese, Cheese and Sour Cream), the instant Pasta range has been extended with three new exciting flavours Pizza style, Chicken and Tangy Tomato. The  Sunfeast Open  was an annual  WTA Tour  tennis  tournament  that was started inKolkata  in 2005. The event was a Tier III-tournament with a prize money of USD 175,000 and was played on indoors  greenset. The fourth edition of the   WTA Sunfeast Open, slated to be held in  Kolkata  from October 6-12, 2008, was shifted to  Mumbai  as the dates clash with the  Durga Puja. The 2008 tournament in Mumbai, was to be held outdoors in the premises of  Cricket Club of India, unlike the previous three editions. ITC, an Indian conglomerate based out of  Kolkata  was the primary sponsor of the event. The company owns the Sunfeast brand of biscuits. Since 2008, the Sunfeast Open, has no longer been listed on the WTA calendar and hence has been cancelled after running into trouble regarding venues. ITC Limited  (BSE:  500875) or  ITC  is an Indian  conglomerate  headquartered in  Kolkata, West Bengal. [2]  Its diversified business includes four segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper amp; Packaging and Agri Business. ITCs annual turnover stood at $7 billion and  market capitalisation  of over US$34 billion. The company has its registered office in Kolkata. It started off as the Imperial Tobacco Company of India and was renamed as the  India Tobacco Company  in 1970, I. T. C. Limited in 1974 and finally ITC Limited in 2001[3] The company is headed by  Yogesh Chander Deveshwar. It employs over 29,000 people at more than 60 locations across India and is listed on  Forbes 2000. ITC Limited completed 100 years on 24 August 2010. ITC has operations in the FMCG (Fast Moving Consumer Goods) industry, Hotels, Paperboards amp; Specialty Papers, Packaging, Agri-Business and Information Technology. While ITC is a market leader in its businesses of Hotels, Paperboards, Packaging, Agri-Exports and Cigarettes, it is rapidly gaining market share even in its nascent businesses of Packaged Foods amp; Confectionery, Branded Apparel, Personal Care and Stationery. Meera Shankar joined the board of ITC Ltd as the first women director in its history. She is an additional non-executive director of the company. [4][5]

Progress Report. Executive Secretary at Brand House Advertising Assignment

Progress Report. Executive Secretary at Brand House Advertising Company - Assignment Example You are encouraged to keep a journal or notes to inform your reflective writing on a regular basis, adding and editing frequently. Reflection generally requires the following: 1. A specific incident 2. A referenced description of relevant theory 3. Application of the theory to the incident and identification of any gaps between theory and practice 4. Discussion of your personal learning from the incident (self-awareness) 5. The need to think critically, ‘dig deep’, to reveal insights into the incident It may help to view a situation through the eyes of someone else involved in order to investigate and, discuss the perspectives of others. Instructions for completing this document You are required to address all of the points which relate to each of the BBus Learning Goals. ... In your discussion you should: Refer to a comprehensive range of theory, concepts, models, frameworks and/or technical competencies using in-text citations where appropriate. Explain how the theory was relevant to or guided your immediate tasks, your functional area and, if relevant, to your CPO’s broader objectives. Reflect on any gaps, differences and/ or similarities between your theoretical knowledge from your major(s) and the application in practice at your placement. Discuss the significance of your role and the value that you have added to your CPO. This may include reflecting and expanding on your personal attributes, your performance in the role (with evidence) and how your role has contributed to the broader objectives of your CPO. 1. Callender (2008) and Wang (2005) pointed out that work-based-learning (WBL) gives opportunity to students to compare the implication of classroom learning in context to real world business scenario. While working in Cooperative Educatio n Placement, I got the feeling that my education in AUT has strong impact on my attitudes towards challenges in the workplace. Currently, I am working as Executive Secretary at Brand House Advertising Company and my daily works include, communicating with clients, handling their queries, preparing relational database of clients, feeding client data in SQL server, directing the coordinator to relay telephone messages and fax messages, maintaining general filing system and file all correspondence, maintaining adequate inventory of office supplies, supervising preparation for meeting, maintaining confidential documents etc. While in the University, I learnt about

Human resources Research Paper Example | Topics and Well Written Essays - 1000 words

Human resources - Research Paper Example Some of the roles in this team include HR Director, HR Manager, and HR Coordinator. Large and complex organizations may have even more people taking care of distinct areas of HR Management, whereas small enterprises may delegate all responsibilities to one or two people that comprise the whole HR department. Owing to the multiplicity and diversity of job responsibilities assigned to the HR personnel, many organizations find it hard to establish what academic qualification should be made compulsory for hiring HR personnel. Nevertheless, â€Å"the qualification expected from an HR manager is an MBA with specialization in HR/Personnel Management or a masters degree from TISS or XLRI. For others in the HR department, a basic degree and a certification issued by the NIPM, or by a recognized university are the desirable requirements† (Aswathappa 14). An HR Manager on average gets paid $60,153 per year in the US (â€Å"Human Resources†). Generally, the job responsibilities of an individual working in the HR department include recruitment of new employees, administration, assigning the employees tasks, and getting them equipped with the required resources. Each of these responsibilities are discussed in detail as follows: Recruitment is one of the most critical stages in any organization since recruitment is the process through which people are hired into the organization as employees. In order to select the right team of professionals, it is imperative that the recruitment process is crafted in such a way that right people are appointed in right positions. There are different ways to recruit employees that vary depending upon the demand of the position. Some of the ways of recruitment include online interviews, and face-to-face interviews. Online interviews are a good substitute for face-to-face interviews and are employed as a way of recruitment particularly when the candidates are located far and it is not feasible to have